The latest trend that all
users accept is the feature of story telling in social media circles. All major
social media platforms strive to enrich their theme with more context and creative
skills that users prefer.
Instagram
has now modernized into a new update called Snapchat which gave its start
with Stories, which allows users to share plenty images and short
clips. Facebook has made this update active in its main app also. Twitter losed
transaction on going with memories but it is narrative driven, ensuring a
complete picture on any given topic.
With this
Instagram has made its users more convenient with a new story telling format,
with which we can share up to ten photos and videos in a single post. Share
more, Adore more.
This new feature
was initially tested earlier this
month, and it mimics the carousel ad format. This format came with a
new look that users wish. It was enriched with more context and comprehensive
overview of any given subject.
Instagram it clears, by
stating that “With this update, you no longer have to choose the
single best photo or video from an experience you want to remember. Share your
favorite moments of your best friend’s surprise birthday party - from setting
up to when they walk through the door. Or create a step-by-step cake recipe
that people can always find on your profile.”
Wanna
create a multi-image post? Tap the ‘Select Multiple’ option at the bottom of
the photo or video you’re gonna upload. From there, you can opt the content you
want to include – they’ll be numbered and in the same order they’ll be
presented in the carousel (you can also rearrange the order by holding down and
dragging on screen).
On
selecting your elements to be uploaded, you can also edit and add filters to
each selected image. You will be bestowed with only a single caption and
location tag for the entire set, and the likes and comments your post faces can
be grouped
together also.
An important note for you
users, just look at it, only square-cropped
photos are available in the new
format at this initial stage. Once the images are posted successfully, it will
be highlighted as a multi image post at the top right corner of the cover
image. It is also made easy for viewers by indicating dots beneath the frame to
list the collections similar to the carousels ad.
Adding
to the storytelling options, Casey Newton from The Verge also stated that:
“the
carousels can feel like a more permanent version of Instagram stories -
complete narratives that live on your profile for as long as you like.”
For
individuals, it’ll ensure another way to add more context without jumbling your
feed with multiple posts. For brands, Instagram paves another way to express an
idea and to add more depth which may be a vital part.
Instagram
has now owned over 600 million
users, with 400 million active users
every day. In addition, 150 million people are using Instagram
Stories every day, enhancing
the popularity of storytelling on the platform. This makes sense for brands to
consider how platform use is essential, and how they can switch into the
narrative trend by using the various options now at their disposal.
Five million
businesses now signed up Instagram
for business
profiles, magnifying the competition all
over. Instagram says “multi-image
posts are available as part of Instagram version 10.9, which is available for
iOS and Android now, though several reports note that it may not be available
for all just yet.”